Professional Qualification and Occupational Standards

Occupational Standards


Convention and Exhibition Industry

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The MICE industry is a branch of the tourism industry and has been identified as an economic driver and part of a prominent services industry cluster which generates high tax revenue resulting in the improvement of the country's balance of payments. It also plays a vital role in generating employment and income for related businesses which hold international events such as corporate seminars and reward travel.  MICE traveler is different from leisure traveler in terms of purpose. Due to the fact that MICE industry contributes networking opportunities, brand building and offering opportunities for cross-industry skill sharing, different strategies must be planned to meet the needs of the target group in line with the national strategy.

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