In an era of media convergence, including modern communication and new media, underpinned by ethics, professional standards, and public consciousness, it is essential to define the competency levels for professionals in the field of advertising and public relations. This aims to enhance the development of professionals in this sector, both those currently working in the profession and those aspiring to enter it. It provides a framework for competency development based on the needs of organizations, keeping pace with current trends, and enhancing communication in line with the New Normal era. For more information on the Occupational Standards for Advertising, Public Relations, and Mass Communication Professionals, visit: http://tpqi-net.tpqi.go.th/home/occ/industrialInfo/PCP