The Meetings, Incentives, Conferences, and Exhibitions (MICE) business is a specialized sector within the tourism industry that plays a vital role in Thailand’s economy. Revenue generated from the MICE industry is classified under the service sector in the country’s current account and contributes significantly to the service trade surplus, positively impacting the nation’s balance of payments. Furthermore, it creates employment opportunities and generates income for related businesses. The MICE industry involves organizing corporate meetings, incentive travel, international conventions, and exhibitions. While it forms part of the tourism industry, it differs from general tourism in terms of travel purposes. This distinction necessitates tailored strategic planning to align with the needs of target groups and government policies. For more details on Occupational Standards in the MICE Business Profession, visit: http://tpqi-net.tpqi.go.th/home/occ/industrialInfo/MIC