The beauty and physical health enhancement business is another industry in the service sector that generates significant revenue for the country and its professionals. Beauty and wellness establishments, such as spas and Thai massage businesses in Thailand, are widely recognized for the quality of their services. This recognition has contributed to the popularity of health tourism in Thailand, making it a service industry that is accepted and appreciated both domestically and internationally. Professionals in the beauty and physical health enhancement business, including hairdressers, makeup artists, spa service providers, Thai massage therapists, and other related occupations, should be encouraged to adhere to high standards, possess knowledge and skills, and gain recognition both in Thailand and abroad. The Occupational Standards and Professional Qualification for this industry will help develop the competence and enhance the potential of professionals, enabling them to provide services that meet recognized standards and are accepted both nationally and internationally. For more information on the Occupational Standards for the Beauty and Physical Health Enhancement Business, visit: http://tpqi-net.tpqi.go.th/home/occ/industrialInfo/HDS